It started with a friend calling me out for never giving things ratings. We'd be talking about a film or a show and I'd just say whether I liked it or not. My defence was that 1-10 is inherently flawed. Tell someone a restaurant was a 6/10 and the first thing they ask is 'what was wrong with it?' Somewhere along the way 7/10 became socially accepted as average, which leaves 8-9-10 as the only real band to rank the stuff you actually like. Two films on the same number can also feel completely different. The digit just flattens what made each one good. What pulled me out of that loop was thinking about ranking in competitive games. Chess, Counter-Strike, League of Legends. Ranks there aren't assigned. They're earned through head-to-head results.

moup is what happens when you point that idea at film and replace 1-10 with one question: do you like this or that more? Search any title, log it, add to a watchlist, then keep running those quick gut calls. The ordered list of your favourites drops out the bottom. The first version is something we're genuinely happy with. Next on the roadmap is Letterboxd import. Most film people already have years of ratings sitting there, and asking them to start from zero is a real barrier. The goal isn't max users. If you've got a minute, the live demo's on the landing page.